There’s a scene in Rush in which the F1 drivers are arguing whether or not they should race the Japan Grand Prix. The weather is questionable…but it’s the last race of the season and the points for the championship are very close. Niki Lauda (played brilliantly by Daniel Bruhl) calls an all-driver meeting to discuss the cancellation of the race. His justifications are reasonable and logical – it’s not worth the danger to continue in the race. James Hunt (played equally brilliantly by Chris Hemsworth) steps in and sways the crowd, arguing that Niki only wants to cancel the race because it will clinch the championship for him. He uses emotion and charisma against logic and fact. The vote is taken – the race is on.
As Hunt walks out of the room, he leans over to Lauda and says: “You know, Niki, every once and a while, it does help if people like you.”
James Hunt is right – it does help if people like you. You’re more likely to get hired if you’re likeable. You make friends more easily. Likeable sales people tend to have higher close rates. Hell, some people argue that Hillary would have won, if only she were more likeable. (And we can unpack THAT little statement another time.) In general, likeable people seem to go through life with a little extra verve and a little less friction.
Being likeable means being relatable to people. If someone feels like they can go and have a beer with their leader or coworker, it humanizes the person, highlighting commonality and empathy. It’s an important trait to cultivate if you’re trying to influence and lead. The grumpy, no nonsense boss of the past only gets so far. Same with the person who is always right and lets you know it. Look around your organization at who gets promoted – is it the charismatic leader that motivates people, or the sharply intelligent person who rubs folks the wrong way now and then in pursuit of truth?
If the above paragraph made you think, “Wait…there are a lot of charismatic douchebags who got promoted at my company and they can’t do shit…” then congratulations! You’ve found the danger of being liked. Too often, being liked is valued over being smart or thoughtful. Being liked can be addictive. People crave it and 
will sacrifice anything – logic, values, integrity, partnerships – as long as they keep that likeability. The need to be liked can lead to awful business decisions and really, really crappy leadership. Managers who want to be liked have a really hard time telling their employees that they aren’t doing a good job…because what if the employees don’t like that manager anymore???
I’ve seen too many teams struggle with artificial harmony because they think debate means someone doesn’t like them, and the thought of not being liked is TERRIFYING. Fear of not being liked too often keeps mouths shut or breeds defensiveness during serious conversations. It causes people to use gossip as currency and undermines relationships. Chasing likeability will hurt you in the long run – especially if it’s obvious that you’re trying too hard (see aforementioned charismatic douchebags).
So what to do? Be the jerk who is sure you’re always right? Be the charmer everyone loves even though deep down, you aren’t always making the best choice?
I think the answer is somewhere in the middle. If people “like” you, it usually means that they trust you on some level. Personally, I’d rather be trusted than liked. I’d rather people think I have character and competence over popularity. In truth, I suspect I’m more like Niki Lauda than James Hunt. But I recognize the power of likeability and want to spend its value wisely.
You get some grace when making mistakes because people trust you’ll do right by them. If you’re always going by “gut instinct” and never consider logic and facts in your decision-making, you’re apt to lose that grace fairly quickly. On the flip side, people who rely entirely on logic and facts are typically seen as cold or non-empathetic. Despite the fact they’re often right, people don’t trust it because they aren’t seeing the human side of the decision-making. Tempering logic with likeability and balancing charisma with critical thinking can go a long way.
Next time someone gives you feedback that you need to be more “likeable,” consider what that means. Do you need to be more open to feedback? Do you need to be more approachable? Do you need to build more relationships? These are all good things to work on. But if they use “likeable” to mean you need to be more outgoing and smile more, feel free to keep on keeping on.
After all, James Hunt only won one F1 championship. Niki Lauda won three.
[Author’s note: Ironically, even Lauda liked Hunt. Despite the way their rivalry was presented in the film, Hunt and Lauda were good friends. Lauda said Hunt was one of the very few he liked, a smaller number of people he respected and the only person he had envied.]
[Author’s note, Part 2: I really like that movie.]
Surviving Leadership 