Crowdsourcing, best practice, and the reality of work

There’s a lot of chatter out there these days about the benefits of crowdsourcing and use of best practice.

On the one hand, this is a good thing. Technology has helped us shrink the world, allowing us to connect to each other more easily. Because of this, we can learn from each other through case studies, experiences, and measured benchmarks.

On the other hand…just because we can, does it really mean we should?

The answer to this question is best illustrated by a a post on LinkedIn that I’ve been following (and commented on). The post’s subject isn’t terribly important – someone shared that they’d had a unique request from a potential applicant and wanted to know if anyone had ever had the same thing happen to them. What is fascinating to me, though, is the variety of responses and the emotional investment some respondents displayed. Some thought the request was normal, others didn’t. And some were VERY judgemental about a potential candidate having the gall to make such a request. If you do read the comments in the LinkedIn post, pay attention to the language used – it’s incredibly eye-opening. And I can’t imagine it was very helpful for the person who posted the question in the first place.

This example is not unique. You’ve all probably heard similar examples of people looking for input to figure out the best thing to do. Industries regularly publish benchmark data on all sorts of KPIs. Experts write whitepapers. Speakers deliver keynotes about their success. But for every published benchmark is a person saying benchmarks make you average. For every whitepaper on “best practice,” there’s a pundit calling you behind the times for going after those. And for every keynote talking about their personal success, there’s me saying, “I’m glad that worked…FOR YOU.” The noise of opinion is loud and contradictory.

So what is a person to do? Honestly, it kind of depends on what you’re trying to accomplish and where you are in your business.

Are you just starting out in a certain area? Benchmarks and best practices may help you set a baseline from which you measure your progress. It may also help provide a framework for you as you build out your process and dashboard. The trick is to make sure you know the limitations of benchmarks and understand what they’re actually telling you. If you don’t understand a number or what the best practice results in, ask questions or don’t use it. Simply hitting a number because it’s a “benchmark” may not get you anywhere.

Are you being challenged on the prevalence of a certain problem, or are looking for anecdotal evidence of an emerging trend that hasn’t hit research yet? Crowdsourcing within trusted groups can be a helpful approach. Just be aware that the quality of answers is only as good as the group from which you seek input. Throwing a question out on Twitter will get you a MUCH different response than asking a closed group of experts on Facebook. Yes, both methods run the risk of sarcastic responses, but honestly that’s just spice that keeps the flavor in your life.

My point is, you’re going to get potentially crappy data no matter what approach you take. The key is understanding what it is you’re trying to accomplish with this data – what works for YOU in YOUR business RIGHT NOW? If you can’t define those parameters, you probably shouldn’t even be asking the questions in the first place.

Why I cringe when people say “hire for fit”

Companies are constantly looking for differentiators. In the first tech bubble, it was all about stock options and perks like kegs in the breakroom. In the second tech bubble, it’s been all about….stock options and kegs in the breakroom. Huh. I thought we’d come further than that. Moving on…

What you hear about more and more now, though, is “culture.” Culture is the great differentiator. It will make or break your company! It will make you productive! It will cure cancer! (Okay, I made that last one up.)

Listen, I’m a big fan of being intentional about the culture you’re allowing to develop in your workplace. It DOES impact the way people work, their ability to be successful, and how your customers view you. Whether or not you personally like Southwest Airlines (and I love them, so there), you can’t argue with their success in a tough industry. And they attribute it to their “culture” – from how they operate, to how they hire, to how they make, spend, and save money.

It’s the “how they hire” piece that I think people screw up all the time. (And I’m not the only one who thinks that!)

Too many companies who are concerned about their culture focus on hiring as the way to “fix it.” They think that by hiring the “right people,” they’ll magically get the culture they’re looking for. They focus on pre-hire assessments like personality tests and quirky questions and conversations about “passion.” And the next time the employee survey results come back, employees still say they don’t like the culture and turnover proves it.

At this point…I’m over “hire for fit.” Don’t get me wrong – I think it’s important that an employee aligns with core elements of the organization whether it’s the work they do, the people they work with, the values experienced, or what the company represents. But I think we’re going at it wrong. And here’s why:

ILLUSION #1 : Hiring for fit = a cure for all our ills: Every organization I’ve ever worked at that struggles with a “challenging culture” focuses on hiring as the fix. Why? Because it’s the easiest process to change. You add a couple of assessments, change some interview questions, and voila! All done.  

REALITY:  Hiring’s not your problem: Culture consists of EVERYTHING within your workplace, not just the people. It’s your systems, your processes, your location, your parking habits, the industry, your policies, your leadership practices, the behaviors of managers, communication….get the point. If you’ve got issues with your culture, it’s going to take more than just hiring people who SEEM to be part of the culture you want. You have to be willing to dissect the WAY you work. If you’re not wiling to do that, all those “new culture” people you hired are going to leave as soon as they can.

ILLUSION #2: Culture is about attitude, so we’ll ask about that: After all, we want to make sure people share our “values” so let’s make sure the questions are all about how they feel and what they like and dislike. That way we’ll know that they’re the right person to match our culture.

REALITY: Culture is about activity, not attitude: When you read about how Southwest (and other strong “culture” organizations – like Disney) hire people, you’ll see that they focus on BEHAVIORS, not feelings. That’s because behaviors are measurable and you can see how they impact work. Disney records how candidates interact with others, how they treat the receptionist, their inherent curiosity when sitting in a room…all behaviors. Southwest asks candidates how they handled a tough customer situation, looking for examples of the actions taken and the results of those actions. If you want a “culture fit” hire, find people who embody the culture through action, not words.

ILLUSION #3: Our managers are skilled enough to decide if someone is a good fit: We gave them a set of questions and told them to follow the law, they should be fine. Besides, these people have been here FOREVER and totally know what a good hire would look like.

REALITY: At best, they’re guessing. At worst, they’re using “not a fit” as an excuse for discrimination: If you don’t require interview training and calibration before a person is allowed to interview candidates, you have little to no assurance they know what they’re doing. Even then, you’ve got unconscious bias that no amount of training can overcome. By allowing “not a fit” to become the reason a qualified, promising candidate doesn’t get hired, you’re making it okay for managers to make snap judgments. If you can say “not a fit because of x,y,z examples of behaviors,” you’ve got a better chance. Also…DO YOU EVEN REALLY KNOW WHAT YOUR CULTURE IS? Probably not. You think you know. But unless you’ve done a valid assessment, you’re just describing what YOU think the culture is. 

ILLUSION #4: Same is good: Companies believe that if everything acts the same, thinks the same, and looks the same, then the culture will be fabulous and the company will be 100% successful.

REALITY: Diversity is good: You need diversity of backgrounds, thought, experience, age, race, gender…all of it. It breeds innovation. It pushes the company forward. It helps reduce that unconscious bias that gets us into trouble. It’s not the friction that’s the problem – it’s how you function with friction that’s hurting you. Include and celebrate differences and learn to leverage that friction in a way that’s beneficial to the organization.

In a perfect world, I would want companies to share openly enough of who they are and how they operate so that potential candidates can make the educated choice about whether or not they might be a “fit.” There are also tools out there that can help identify alignment with company values/behaviors in such a way that both allows the candidate to decide if they want to proceed AND helps the hiring manager identify questions that will get at the heart of whether full alignment is good or if the team needs that friction.

So please….stop acting like all  you really need to do is “hire for fit.” There are bigger issues at stake. Tackle those and then MAYBE you can start hiring for fit.

Maybe.

Use Your Brain #SHRM17

[This post first appeared on the SHRM Blog on June 20, 2017]

I’ve had the opportunity to go to a lot of different conferences, and I see a lot of keynote speakers who are considered experts in their fields. They are successful because enough people think enough of what they’re saying makes sense and support it. They’re also successful because they are engaging speakers who connect with their audience and make everything sound brilliant.

The thing is…you’re not required to agree 100% with what these speakers are saying. Some of them cite research. Some of them share what they’ve done that worked. Some of them just share what they think SHOULD work. Are all valid ways to share an idea.  All can either be right or wrong.

Whether it’s Laszlo Bock’s suggestion that hiring managers not have the final say of a hire, or Patrick Lencioni’s suggestion that if you REALLY want to know if a person is a good hire you should take them shopping, it’s up to you as to whether or not that suggestion makes a lick of sense.

I go into every session with the attitude that I am going to learn something, because nothing bothers me more than a conference attendee who claims they didn’t learn anything. I may not agree with the speaker, but I bet I learned something about WHY I didn’t agree with them. That speaker’s point of view triggered an internal reflection – “Does that make sense? No, that doesn’t make sense. Why doesn’t it make sense?” By questioning another’s point of view, I’m forced to critically consider my point of view.

Notice the words I’m using – “reflection,” “critically consider.” I’m doing this on purpose because there’s a difference between thoughtful disagreement and a kneejerk reaction against something new.

So as you finish up your conference sessions, or plan future conference attendance, I ask that you use your brain. Listen to what the speakers are saying – not necessarily how they are saying. Then decide whether or not you agree with it. Only then will you be ready to apply what you were exposed to at #SHRM17.