Can you change your industry if you don’t consult?

It happened again. One of those The 25 Most Influential Whatevers Changing the Industry lists. The ones that inevitably have the same core group of names you see on every other list in the same industry. And the ones that seem to consist solely of consultants.

I’m not saying those people don’t deserve to be on those lists. The folks who make those lists have clearly gotten their message to a wider audience and are typically looked to as an expert in their field. And they work hard to earn that recognition.

What I am saying is that you almost never see an in-house person on those lists, what might be referred to as a “practitioner.” Oh, you see folks who own their own businesses and do it well, so it’s not like they aren’t working their butts off in “corporate America,” but they still tend to be on the outside looking in.

There are a lot of reasons why this might be the case, none of them nefarious; it’s just the nature of the work you do as a practitioner. First, let’s look at why consultants tend to make lists more often:

Consultants depend on getting their name, brand and messaging out there on a regular basis to build their business. You have a day job, the basic need of getting your name out there for a paycheck isn’t as strong.
Consultants are a third-party voice, and as such they get the “fresh eyes” credibility boost. Remember when you were new at your company and everyone thought you were brilliant? It’s the same effect sometimes for consultants.
Consultants know that they need to stay current to stay credible, so they do their homework on the latest and greatest stuff that’s going on. Also, a lot of them tend to be invited to speak at conferences, which means they see the most recent products and research…and it raises their visibility in the field.

So that begs the question – can you be recognized as an industry trailblazer when you’re working a 9-5?

The short answer is yes…it just takes a lot more work.

First, figure out WHY you want to change your industry. Is it for personal glory? Or do you really think there’s got to be a better way to do it? If it’s personal glory….well, feel free to promote yourself out there and see how long you last. But if you really think there is a better way to do work within your industry, there are a few things you might consider doing on your way to trailblazer status:

Be a Mad Scientist: Your current organization is a great testing ground for new ways to do things within your industry. Think of it as your own little laboratory. When you get some interesting results, start sharing it with people in your industry.
GET ON SOCIAL MEDIA: I know, I know…EVERYONE is on social media. You know why? Because it’s a great place to network with other people who do your job, too! You can talk to people, ask them how they’re handling certain issues, share your expertise. And you don’t have to go to awkward after-work happy hours to meet them, either. It’s like an introvert’s dream.
Put yourself out there: This is sort of related to the social media one, but has a broader focus. If you want to impact your industry, you need to see more of your industry. Go to conferences (if you can). Volunteer locally if there is an industry membership group nearby. Reach out to similar organizations and see if you could visit to learn a little more about what they do. Don’t bury yourself in your bubble and assume you’re a rock star because you have figured out your company’s system. You need to find out about other systems before you can help change the industry.
Publish your findings – successes and failures: Publishing might seem kind of formal, but depending on your industry, it could be the way to go. Or, you know, you could start a blog. Or maybe apply to speak at some of those industry conferences you’ve heard so much about. Sharing what you’re doing with people outside of your organization is the best way to get feedback on what you’re doing AND to help influence what is going on in the industry.

Does that sound like a lot of work? It can be. You’ve got a day job, and a lot of this may need to happen at lunch breaks, evenings and weekends. No one said change was easy, but if you really want to impact your industry, you may need to burn the midnight oil every once in awhile.

Oh, and one last thing you might think about as you embark on this quest….

Be okay with making YOUR company better: Sometimes it’s enough to make a difference at your own place of business. Not every change will be industry-changing – often, it’s enough to know you’ve made work better for the people around you. And really…isn’t that the best kind of change?

More than a conference – WorkHuman 2017

I know what you’re thinking: Ugh. ANOTHER ‘come to this conference because it’s so freaking great’ post.

Well…yeah, it kind of is.

But it’s more than that! It’s a confession of sorts.

See, I usually end up going to conferences because either I’m speaking and they asked me to be there by paying my way, or because I know a bunch of cool people who are going to the conference and I really, really want to see them. I seldom go to a conference simply because it looks “interesting.”

WorkHuman was a little different.

I’ve been going to this conference since the very first one (you know…3 years ago). I had seen teasers about it and knew it was going to have some great speakers, including Shawn Achor, Nilofer Merchant, Ariana Huffington, and Adam Grant. I had seen Adam Grant speak in Denver and I just loved his book, so I thought, “Gee, what a cool looking conference. Oh well, no chance to go, I’ll just watch from afar.”

As fate would have it, I had a chance to attend because I knew people. (See? NETWORKING PAYS OFF. Go do it.) I got to see some friends I knew, but more importantly, I got to experience a conference that was unlike any other. The format was unique. The setting was far more intimate than most conferences. And more swanky. (Note to conference planners: you’ll never go wrong with choosing swanky.) And it felt more like a good conversation among friends because it wasn’t frenetic. Rather than piling on the concurrent sessions, WorkHuman had a keynote, then a few breakouts, and then another keynote, and a few more breakouts, etc. What resulted was a shared experience that allowed attendees to discuss the speakers, pay attention to the content, and not worry that they were missing something else in a session down the hall. I loved it.

I got a chance to go back to the second one and write about it while I was there. This time, the conference was bigger with more sessions (but still swanky. Seriously…go for swank.). The venue was slightly less intimate, but the speakers were again top notch, and while there were more sessions, the conference let you sample several ideas with 15 minute power sessions, collaborative conversation spaces, and fascinating topics. And did I mention Michael J. Fox spoke? No? Well, he did. And it was fantastic. (I also got called out to meet Globoforce CEO Eric Mosley because of something I tweeted during his session. Smart guy. Super nice. Good chat.)

And I get to go back this year – once again to write about the conference, but even better…I get to speak. YES. I am one of the 15 minute power sessions you can choose to avoid so you can see the other people talk about cool things! I’m incredibly honored and excited to be part of this conference. I love the concept. I love the theme. I love the swanky locales. (Clearly.)

But most importantly, I love the people. And I’m an introvert. So for me to say that after spending 3 days at a conference with so many people, that’s really saying something.

I got to meet some fabulous human beings at WorkHuman. I met John Baldino (who will be a fellow speaker this year) at the pool the day before the conference started. Of course, I had no idea that’s who he was (but the lack of hair probably should have been a clue), so I just talked to him like he was some random friendly guy at the pool. Thankfully, I didn’t say anything too embarrassing (I think), but he has seen me in a swimsuit, so I feel like that makes us family. I saw a bunch of people I don’t get to see nearly enough in real life (Tim Sackett, Kris Dunn, Kristen Harcourt, Robin Schooling, and so many more). I met the mind behind WorkHuman Robot. And because of the conference, I started following many of the speakers on Twitter…and they actually interact with you. Like people! (Amy Cuddy and Adam Grant are especially nice on Twitter. You guys are the best!) So I guess what I’m saying is…even though I went to that first WorkHuman thinking it was just another conference, I walked away with a new appreciation for how a conference that focuses on old topics a new way can really change the way you look at things.

So join us there and say a quick “hi.” Need help convincing your leadership it’s a good idea? Here’s a resource. In fact, since money runs the world, if you register and use the promo code WH17INF-MFA and you’ll save $200 on the registration fee!

WorkHuman helps you CONNECT – to your purpose, to your work, to other people, to new ideas. It’s fun. It’s fresh. It’s a good time.

Hope to see you there!

Always Be Curious (with apologies to Glengarry Glen Ross)

As you probably know, I have a day job. Yes, I actually work in human resources. For a real company and everything!

But I’m also fortunate enough to have the opportunity to speak at a handful of conferences and other events throughout the year. I enjoy doing this – it’s a great chance for me to visit other states and talk to fellow HR professionals about the struggles they’re facing and to share my experiences in the hopes we all walk away with a fresh perspective and some new ideas to try.

Well, that’s the idea, anyway.

The reality is that not everyone attends a conference with the intent to learn. Some are there just for the recertification credits. Some are there to hang out with their HR friends and hit the expo floor. Some are there to finally get a few days away from the kids so they can watch some RHONJ in peace, dammit! It’s not necessarily what the conference planners intended, but honestly, they’re pretty happy if people pay, show up, give the keynotes some attention, and fill out the feedback forms.

Speakers have a love/hate relationship with feedback forms. We do want to hear from our audience – we want to get better, we want to know what was meaningful to you, we want to hear that we’ve changed your life because you finally understand the new overtime regulations. (Okay, that last one was a bit tongue in cheek.) But seriously…we want some sort of validation that the time we spent building the presentation, practicing, traveling to the conference, and delivering the content was useful for someone. And most comments are very kind. You get the random comment about room temperature (sorry, we can’t control that) or the fact that someone doesn’t like the color of your dress (which is why I usually wear pants), but for the most part, it’s good feedback.

For the most part.

Inevitably, no matter what presentation I deliver or at what conference, there is at least ONE person who writes the comment: “I didn’t learn anything new.”

Really? Not a single thing? At all?

Listen, as a speaker, I’m usually a tough audience. Speakers end up seeing a lot of different sessions with different types of presenters, so you can get a little jaded. I admit it. But I walk into every session with the intent of taking away at least ONE thing I’ve learned from that person. Hell, if nothing else, I learned their name and what they do for a living.

But not this person. This person just says, “I didn’t learn anything new.”

This depresses me. Not because I worked hard to do research to include a lot of value-added data (which I always do), or because I shared my experiences in other orgs in hopes it helps (which I also do). It depresses me because a comment like that indicates that this person is not curious. They walk into every situation assuming they know everything and that there is nothing that anyone could possibly teach them.

Who wants to live life like that?

BE CURIOUS. Be open to new ideas and new experiences. Be open to new data. Be open to the fact that your carefully crafted world view might not be 100% accurate.

I’m not asking you to agree with everything you hear. In fact, I want you to question it, challenge it. That shows me you are thinking about it and are curious about how it ties into what you’re currently doing. It shows me you’ve internalized the idea and are considering it and may decide to reject it. At least you cared enough to hate it instead of dismissing it as “nothing new.”

So this is my challenge to you from now until the end of the year. Instead of dismissing something outright, think about it. Question it. Be curious about it. You might actually learn something new.

God forbid.

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